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Sales Process Audit: Identify the Leaks.
Scale the System.

What is a Sales Process Audit?

GSR Revenue Group's Sales Process Audit is a structured diagnostic across 6 revenue pillars: lead management, nurture cadence, automation, pitch and presentation, objection handling, and closing mechanics. It delivers a written gap analysis and a 90-day remediation roadmap — built for B2B teams with 1–50+ reps in the $1M–$50M ARR range.

30–60%

of potential revenue lost to process gaps — not competitors — in the average B2B sales organization

4–6

active revenue leaks identified on average per GSR Revenue Group 6-Pillar Sales Process Audit

Only 15% of marketing-qualified leads convert to sales-qualified leads in the average B2B funnel — a 85% attrition rate that a Sales Process Audit is specifically designed to diagnose and reverse.

Forrester Research

Every organization has revenue leaking through gaps in its sales process — most just don't know where. Our full-system audit uncovers every failure point across your entire sales engine and delivers a precise, actionable roadmap to fix them. Pricing is scoped to your organization's size and needs. Start with a free consultation.

Only 3 spots remain— Spots are limited. We only engage a maximum of 4 clients at a time to ensure full depth and impact.
Claim Your Spot

Engagement Process

How Does a B2B Sales Process Audit Work?

A Sales Process Audit is a structured, top-to-bottom diagnostic of your entire revenue engine. Here is exactly how the engagement unfolds — from discovery call to your remediation roadmap.

01

Discovery Call

Free · 30–45 min

We begin with a no-cost discovery call to understand your organization's size, revenue stage, team structure, and primary challenges. This call determines whether the audit is the right fit and scopes the engagement appropriately for your context.

02

NDA & Intake

Day 1

Once engaged, an NDA is executed covering all business data, pipeline information, and strategic materials shared during the audit. You complete a detailed intake questionnaire covering your current process, toolstack, collateral, cadences, and conversion data at each funnel stage.

03

Active Audit

Days 2–7

Our team conducts a full diagnostic across all six pillars: lead management, nurture cadences, automations, presentations, objection handling, and closing mechanics. We review your actual assets — decks, sequences, scripts, CRM data — not just what you tell us about them.

04

Gap Analysis Report

Days 7–10

You receive a written Gap Analysis Report identifying every failure point found across the six pillars, ranked by revenue impact. Each gap is described, evidenced with specific observations, and assigned a remediation priority.

05

Debrief & Remediation Plan

Day 10–14

We walk through the findings in a live debrief session, answer every question, and deliver a sequenced Remediation Roadmap — a prioritized, step-by-step action plan your team can execute immediately. Implementation support is available for clients who want to rebuild with us.

What Are the 6 Pillars of the Sales Process Audit?

1. Lead Management & Velocity

Speed to lead, qualification accuracy, and pipeline hygiene. Where leads fall through and why.

2. Lead Nurture & Follow-Up Cadence

Sequence design, frequency, multi-touch strategy, and the critical window you may be missing.

3. Email & Text Automations

Message quality, trigger logic, personalization, and conversion optimization across automated flows.

4. Presentation, Pitch Book & Deck

Collateral review, deck teardowns, messaging hierarchy, and demo structure that actually closes.

5. Objection Handling & Discovery

Questioning architecture, pain identification, rebuttal playbooks, and pre-emptive objection strikes.

6. Closing Mechanics & Implementation

Proposal delivery, negotiation leverage, contract velocity, and rollout of the refined process.

Schedule Free Consultation

Tell us about your organization and we will reach out to schedule a free discovery call. Because we cap concurrent engagements to ensure full depth and impact, availability is very limited and your slot is reserved as soon as we connect.

No commitment required. We will scope the right engagement for your needs.

Featured Research

Research White Paper · GSR Revenue Group · 28 Sources

The Pre-Sales Infrastructure Advantage

Deloitte, Gartner, and Forrester data quantifying what structured sales process, automation architecture, and ICP precision yield across each growth stage — Series A through C. The research that backs the 6-Pillar Audit framework.

How It Works

Diagnose. Prioritize. Fix. — 4 Steps

01

Intake

90-minute intake call to map your current process, team structure, and primary symptoms before any analysis begins.

Week 1

02

Diagnostic

Full 6-pillar analysis across lead management, nurture, pitch, objection handling, closing, and follow-up — with rep-level data.

Weeks 1–2

03

Gap Analysis

Written report ranking revenue leaks by impact and feasibility. Every finding is tied to a specific, actionable fix.

Week 2–3

04

Debrief

Live 60-minute debrief walking through findings and co-prioritizing your 90-day remediation roadmap for maximum ROI.

Week 3

Deliverables

What You Receive

  • 6-Pillar revenue leak report — written, 20–40 pages depending on organization size
  • Revenue leak scorecard with leaks ranked by revenue impact and fix feasibility
  • 90-day Remediation Roadmap with specific, sequenced fixes
  • Rep-level performance segmentation (strengths, blind spots, coaching priorities)
  • CRM architecture recommendations and sequence audit
  • Follow-up debrief call (60 minutes) with implementation Q&A

Who It Is For — and Who It Is Not

Ideal Fit

  • $1M+ ARR with 2+ sales reps and inconsistent win rates
  • Series A–C company that has hired but not yet built process
  • PE-backed company missing revenue targets with unclear root cause
  • VP Sales or founder inheriting a revenue team with no documentation
  • Team with CRM but no consistent methodology or pipeline hygiene

Not a Fit

  • Pre-revenue startups still validating product-market fit
  • Solo founders still selling with no dedicated reps
  • Companies with less than 6 months of sales data to analyze
  • Businesses needing deal rescue for a single active deal (use Deal Desk)

Not Ready for a Full Audit?

Start With the Frameworks — Free

Revenue Academy teaches the same 6-pillar diagnostic framework GSR uses with $1M–$15M ARR companies. Start free and come back when you are ready to go deep.

Join the Academy

Frequently Asked Questions

Everything you need to know before requesting your audit.

GSR Revenue Group's Sales Process Audit is a structured diagnostic across 6 revenue pillars: lead management, nurture cadence, automation, pitch and presentation, objection handling, and closing mechanics. It delivers a written gap analysis and a 90-day remediation roadmap — built for B2B teams with 1–50+ reps in the $1M–$50M ARR range.
The audit covers six interconnected areas of your revenue engine: lead management (capture, routing, and response time), nurture cadence (email and outbound sequences), sales automation (CRM workflows and trigger logic), pitch and presentation quality (decks, demo scripts, and discovery frameworks), objection handling (rep responses to the eight most common objections in your market), and closing mechanics (close rates by stage, rep, and deal size — plus late-stage stall diagnosis).
For teams up to 10 reps, the audit runs 10–15 business days from kickoff to final deliverable. For teams of 11–50 reps, the timeline is 15–20 business days. For organizations with 50+ reps or complex multi-product environments, timeline is determined during the scoping consultation.
A written gap analysis report covering all six pillars with specific findings, a prioritized 90-day remediation roadmap ordered by revenue impact, and a follow-up call to walk through the findings and answer questions. The deliverable is yours to keep and execute independently — no ongoing obligation required.
The Precision Audit for teams up to 10 reps is $6,500. The Full-System Audit for teams of 11–50 reps is $12,500. Enterprise engagements for teams of 50+ reps start from $24,000 and are scoped individually. A free consultation is included to confirm scope and pricing before any commitment.